While serving as Communications Officer, I led a full rebrand of the MIT Edgerton Center. I hand-drew the new design based on Doc Edgerton’s iconic milkdrop coronet photograph—creating a visual identity that’s both memorable and true to his spirit of discovery.

To begin, I facilitated a branding workshop with all staff. We discovered that many MIT students recognized our high-profile student teams—like Motorsports—but had never heard of the Edgerton Center itself. The existing logo, though visually appealing, had no clear connection to Doc Edgerton, for whom the center is named. I saw an opportunity to create a logo that would both increase brand awareness and serve as a teaching tool, sparking curiosity about Edgerton’s pioneering work.

The final design not only strengthened recognition across campus but also became a conversation starter that connected students, alumni, and partners to our legacy. Additionally, the logo was featured on a Motorsports the Nasdaq billboard in Times Square in 2025.