Reimagining the MIT Edgerton Center Brand

Role: Rebrand Lead, Visual Designer / Illustrator, Photographer

As Communications Officer, I led a full visual rebrand of the MIT Edgerton Center, hand-drawing the new design inspired by Doc Edgerton’s iconic milkdrop coronet photograph. The goal was to create a visual identity that is both memorable and true to his spirit of curiosity and discovery.

I started by facilitating a branding workshop with staff, uncovering that many MIT students knew our high-profile student teams—like Motorsports—but weren’t familiar with the Center itself. The existing logo, though visually appealing, had no direct connection to Doc Edgerton. I saw an opportunity to design a logo that not only elevated brand awareness but also sparked curiosity about Edgerton’s pioneering work.

The final design strengthened recognition across campus, became a conversation starter connecting students, alumni, and partners to our legacy, and even appeared on a Nasdaq billboard in Times Square in 2025 during a Motorsports feature.